I create at least one new logo every month, so I thought it would be fun to show the process involved with a newly minted logo.

 

7 easy steps to the perfect logo… or at least a simplified overview anyway

 

discussion >>let’s talk

 

mood board >> make a pretty collection of things that tell the story

waka-moodboard

sketching >> quickly put first ideas down on paper

waka-sketches

compositions >> put the ideas together with variations to pick from

waka-comps

refine >> time to narrow down the field with client

waka-refine

colour and texture  >> black and white gets the right shape, but colour makes it a winner

waka-colour

final product 

waka-final

Client Logo Guidelines PDF